As their final film-school project, two Czech students, Vít Klusák and Filip Remunda, perpetrated a massive hoax—and filmed it. Called Czech Dream, the 2004 documentary follows the pair as they convince a public relations agency to create an advertising campaign—complete with billboards, TV commercials, and a jingle—for the launch of a fake department store. It worked; 3,000 shoppers showed up to an empty field for the grand opening of the “store.” How did the customers react to the ruse? Discuss
Source: The Free Dictionary