Founded in 1944 by Frederick D. Patterson and Mary McLeod Bethune, the United Negro College Fund (UNCF) provides college tuition for African-American students and scholarship funds for its approximately 40 member colleges. Many of its beneficiaries are the first in their families to attend college, and it counts many distinguished individuals among its alumni, including Martin Luther King, Jr. The UNCF motto is one of the most well known slogans in the history of advertising. What is it? Discuss
Source: The Free Dictionary