A member of the aristocratic Rothschild banking family, Philippe was one of the most successful winemakers in the world. In the 1920s, the wealthy French playboy took up Grand Prix motor racing, among other pursuits, but soon withdrew to focus on the family vineyard. He spent decades building the Château Mouton Rothschild label, finally achieving Premier Cru—or First Growth—status in 1973. His idea for bottle labels became an enduring part of his vineyard’s image. What was it? Discuss
Source: The Free Dictionary