In 18th-century London, an unprecedented rise in the popularity of gin led to a decades-long epidemic of extreme public drunkenness known as the Gin Craze. Moral outrage and legislative action ensued. Between 1729 and 1751, a series of laws were passed to control gin consumption. Often, such laws resulted in mass law-breaking. Lower wages, rising food prices, and the unprofitability of gin production eventually conspired to end the craze. How had gin become so popular in the first place? Discuss