In his 1962 book The Structure of Scientific Revolutions, Thomas Kuhn coined the term “paradigm shift,” defining it as the dramatic change that occurs when scientists approach a problem in a new way. Kuhn said that scientific revolutions occur not by gradually building on prior knowledge, but by entering a “crisis” state that leads to an entirely new paradigm. In the 1990s, the term became a buzzword in unrelated fields like marketing. Who warned readers to avoid using it? Discuss