The now-familiar phrase “But wait! There’s more!” first accompanied infomercials for the “amazing” Ginsu knife in the 1970s. These ads also urged viewers to “Call now! Operators are standing by!” By bringing the direct-marketing techniques of door-to-door sales and print advertising to television, the Ginsu ads established the formula for the modern infomercial. “Ginsu” was actually a word that executives made up to evoke images of Japanese samurai swords. What were the knives originally called? Discuss