Paul Rand (1914)

Rand was an American graphic designer who created some of the most recognizable corporate logos in recent history, including logos for IBM, UPS, Westinghouse, and ABC. After studying at the Pratt Institute and the Art Students League in New York, Rand built his reputation in the magazine industry before becoming a highly sought-after logo designer. In 1972, he created IBM’s iconic, striped logo, a prime example of his simple yet powerful style. Of what art movement was Rand an outspoken critic? Discuss

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