Soichiro Honda (1906)

The Honda name is known worldwide thanks to Soichiro Honda. In 1946, in the aftermath of World War II, the self-taught Japanese engineer founded the Honda Technical Research Institute—now the Honda Motor Company—and began manufacturing motorcycles. Bolstered by success, he soon began producing cars. His company’s clean-burning CVCC engine spurred an automotive revolution, and his cars won a large share of the US market. What mischievous business scheme got Honda in trouble as a schoolboy? Discuss

Leave a Reply

Your email address will not be published. Required fields are marked *