It stands to reason that people are more likely to watch TV shows starring their favorite actors and buy products sold by their favorite brands. To determine who and which these are, marketers turn to the Q score—a measure that uses opinion polls to quantify popularity. Since it tracks likability rather than just recognizability or viewership, the Q score is often touted as more valuable than other popularity measurements. What was Albert Einstein’s Q score in 2000, 45 years after his death? Discuss