Bulgaria supplies 90 percent of the world’s rose attar, and roses are raised for food and medicinal purposes as well. The 10-day festival that celebrates Bulgaria’s cultivation and export of roses is held in Kazanlak, a small town in what is known as the Valley of the Roses. It begins with a procession of farmers and young people dressed in native costume and carrying baskets for the ritual picking of the rose petals. Rose-decorated floats, costumed paraders, and folk dancers follow a route through all the nearby towns. Folk dance and song programs complete the festival activities. Discuss