Lamborghini was a successful Italian tractor manufacturer and sports car enthusiast who founded a luxury car company in 1963, allegedly after a spat with Enzo Ferrari. The story goes that Lamborghini was dissatisfied with the clutch in one of his Ferraris and voiced this to Enzo Ferrari, who dismissed the complaints as those of a mere tractor maker. Infuriated, Lamborghini decided to retaliate by creating his own superior sports car. Why did he choose the image of a bull for his company’s logo? Discuss