CBS was one of the three major broadcasting networks to dominate radio and television in the US before the advent of cable TV in the 1980s. CBS began radio broadcasting in 1927. A year later, businessman William S. Paley purchased the network as a vehicle through which to advertise his family’s cigars. With Paley at the helm for 50 years, CBS grew into one of the most powerful radio and television broadcasting networks in the nation. What was the inspiration for its iconic symbol, the CBS eye? Discuss