Gabrielle Bonheur "Coco" Chanel (1883)

Arguably the most important figure in 20th-century fashion, Chanel founded her first house of couture in 1913. Within five years, her innovative use of jersey fabric and accessories was attracting wealthy patrons. Her nonconformist designs stressed simplicity and comfort and revolutionized the fashion industry. The financial basis of her empire was her Chanel No. 5 perfume, introduced in 1922 and still popular today. What essential women’s fashion staple was first popularized by Chanel? Discuss

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