A meme is an idea, thought, or piece of information that is passed from generation to generation through imitation and behavioral replication. The terms memes and memetics, coined by Richard Dawkins in his 1976 book The Selfish Gene, are the cultural counterpart to the biological study of genes and genetics. In his book, Dawkins hypothesizes that human cultures evolve via “contagious” communications in a manner similar to the gene pools of populations. What is a memeplex? Discuss