In 1954, a few years after identical twins Norris and Ross McWhirter founded a London fact-finding agency, they met a director of the Guinness brewing company, Sir Hugh Beaver, who commissioned a compilation of world records that was intended to settle bar-room disputes. The first edition of the McWhirters’ Guinness Book of Records was given to bars for free as a marketing gimmick, but the book quickly became a phenomenal success. In 1975, Ross was assassinated. Why? Discuss
Source: The Free Dictionary