Why Super Bowl Advertisers are OK that the Commercials Don’t Boost Sales

This year, a 30-second Super Bowl ad costs as much as $5 million, up from last year’s $4.5 million. It’s a spectacular amount of money for so little airtime, but dozens of companies have no problem forking over the cash. After all, a Super Bowl spot is … Discuss

Source: The Free Dictionary

Did Humans’ Appetite for Eggs Drive this Giant Bird to Extinction?

The daily ritual of preparing eggs for breakfast may date back almost 50,000 years. New research out of Australia lead by University of Colorado Boulder geology professor Gifford Miller may provide some of the first direct evidence that humans in Australia … Discuss

Source: The Free Dictionary

Clay Tablets Reveal Babylonians Discovered Astronomical Geometry 1400 Years before Europeans

The medieval mathematicians of Oxford, toiling in torchlight in a land ravaged by plague, managed to invent a simple form of calculus that could be used to track the motion of heavenly bodies. But now a scholar studying ancient clay tablets suggests … Discuss

Source: The Free Dictionary