Alfred Habdank Skarbek Korzybski (1879)

Korzybski was a Polish-American linguist who developed a school of thought known as general semantics. He aimed to distinguish between words and the objects they describe, as well as between individual objects all described by the same word. He stressed the arbitrary nature of language and other symbols and the problems that result from misunderstanding their nature. Why did Korzybski once trick his students into eating dog biscuits during a lecture? Discuss

Source: The Free Dictionary

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